1. The brand concept for VanFood was built around its high-quality products. To showcase the natural beauty of Armenian fruits and vegetables, we used a clean and fresh design with bright colors that convey the company's dedication to quality.
2. We kept the original brand name, which was already well-known to customers, and improved the campaign by revealing the connection between the region's fertile land and the name.
Our branding project resulted in a modern and clean design that reflects VanFood's commitment to sustainability and high-quality products. The simple packaging illustration is still eye-catching, which was our target feature. We believe that this branding concept will help VanFood connect with new customers and stand out in the food production market.