Mixella was created as a premium Armenian confectionery brand designed to elevate traditional dried fruits into a refined, export-ready product category. The challenge was to build a contemporary brand that honors Armenian heritage while meeting the expectations of modern premium consumers through quality, craftsmanship, and storytelling.

The Mixella brand was designed from the ground up to communicate warmth, refinement, and premium quality. A bold visual system built around vibrant gradient forms reflects the fusion of fruit and chocolate, while a refined black base anchors the brand in sophistication. Each flavor is distinguished through a carefully curated color palette — warm orange for Apricot, deep purple for Plum, coral-red for Peach, and dynamic gradients for curated assortments — ensuring clarity, recognition, and strong shelf presence.