Still thinking of starting with video marketing? As traditional marketing methods fall out of favor and video marketing grows in popularity, every business needs video marketing. We will talk about short-form videos next time, and today our focus will be YouTube marketing and its monetization.
YouTube is the second-most popular platform after Facebook, with 2.65 billion active monthly users. It is no longer an entertainment platform but a powerful channel to monetize your content and boost your brand. It is high time to get your piece of pie from YouTube.
What is YouTube AdSense?
Brands, content creators, and influencers may make money from their YouTube content with YouTube AdSense, an ad network and service. Marketers and advertisers purchase YouTube ad space and display their advertising on your videos using AdSense. These advertisements are included in your video material by YouTube, which generates revenue with each impression and clicks.
How to make money on YouTube
Does any YouTube account make money on YouTube? No! Make sure you follow these rules: Set up and turn on an AdSense account for your YouTube channel. Gain over 1,000 subscribers on your YouTube channel. Guarantee 4,000 Watch Time hours over the last 12 months. Comply with all of YouTube’s policies and guidelines.
How does YouTube monetization work?
YouTube's monetization program can become your passive income or even your main income source if you invest your time and resources in building a powerful page with unique content. There are several monetization options in the YouTube Partner Program:
Ad Revenue
Brands and companies create ads in the Google AdSense Network and place them in videos. You get paid every time a user watches the ad to the end. The formats may differ - display ads, overlays, skippable and non-skippable video ads, and bumper ads placed as pre- or mid-roll ads.
Channel Memberships
Another way to monetize your channel is to offer memberships to subscribers in exchange for exclusive content, special videos, live chats, etc. Only channels with 1,000 or more subscribers can apply for this monetization option.
Branded Merchandise
If you have already built great branding and become an influencer, you can monetize your channel by selling officially branded merchandise. The products category is to be your niche to interest your audience. Channels with over 10.000 subscribers can apply for this monetization option.
Super Chat and Super Stickers
Your channel's fans can bring you revenue by paying for comments and messages pinned during YouTube live streams. It is a win-win solution for channel owners and audience members who want to promote their own channels.
How to gain advertisers
Under its partner program, YouTube doesn't pay much money to the majority of users. Only the largest YouTube partners will earn high revenue thanks to their views. However, the following four factors can assist you in getting there:Your video should be advertiser-friendly or suitable for the majority of audiences.You must have complete legal authorization to upload content on YouTube if you did not create the video.You must properly identify the audio and video on your videos and the commercial rights to each. Make sure your content and channel follow YouTube's community standards and terms of service.