The past few years have been really turbulent and unpredictable in the digital environment and, mostly, in digital marketing. The flexibility, though, helped marketers and advertisers stay on the float. 2023 will be no less challenging amid global inflation surges and layoffs. What is going to be the future of influencer marketing? Will it be at the forefront of brand marketing conversations, or will new digital marketing channels take on digital marketing? One thing is clear: in 2023, influencer marketing will remain one of the most productive ways for brands to interact with customers. To help you improve your marketing, check out these top influencer marketing trends for 2023.
AI-Generated Graphics/Art
The end of the year announced the biggest innovation, the OpenAI platform with infinite solutions for content creators, developers, designers, and anyone interested in artificial intelligence. Dall-E started creating unimaginable visuals for any purpose, and influencer marketing turned out to make great use of this technology.
One way that brands can use AI-generated graphics or art in influencer marketing is by creating custom graphics or artwork specifically for influencers to use in their social media posts. These graphics could be used to highlight specific products, showcase the brand's aesthetic, or simply add visual interest to the influencer's content.
There are several benefits to using AI-generated graphics or art in influencer marketing campaigns. First, it allows brands to create custom visuals that are tailored specifically to the influencer's audience and style. This can help increase the authenticity and relevance of the influencer's content, and make it more likely to resonate with their followers. Second, AI-generated graphics or art can be created quickly and efficiently, allowing brands to produce a large volume of visuals in a short amount of time. This can be especially useful for campaigns that require a lot of visual content, such as those that span multiple social media platforms or involve multiple influencers. Finally, using AI-generated graphics or art can help reduce the cost and time required to produce visual content, making it an attractive option for brands looking to maximize their marketing budgets.
Shoppable Content
Live shopping is not yet being used at full capacity, and next year we may also not see the trend taking over the online shopping market. Still, it is wise to make your brand part of it. Shoppable content can be particularly useful for influencer marketing campaigns, as it allows influencers to showcase products and services in their social media posts or other online content and make them available for purchase without requiring their followers to visit a separate website.
Influencer Subscriptions
Influencer subscriptions can be a useful tool for influencers looking to monetize their content and build a stronger connection with their audience. They can also be a valuable source of revenue for influencers, as they allow them to earn a recurring income from their followers.
There are many different types of influencer subscriptions, and the specific perks and benefits offered can vary widely depending on the influencer and the subscription model. Some common perks offered as part of influencer subscriptions include:
Early access to content: Subscribers may be able to access new content from the influencer before it is released to the general public.
Exclusive content: Influencers may offer subscribers access to exclusive content not available to non-subscribers, such as behind-the-scenes footage, private Q&A sessions, or special discounts.
Personalized support: Influencers may offer one-on-one support or personalized coaching as part of their subscription service.
Special perks: Subscribers may be eligible for special perks, such as discounts on products or services, early access to events, or other exclusive experiences.Search goes Social
By 2022, it had become apparent that younger users were increasingly turning to Instagram and TikTok to discover new information rather than using Google Search and Maps. In fact, a staggering 40% of Gen Z users preferred using TikTok and Instagram to search over Google. A search on TikTok was found to offer a more personalized, tailored experience, with filters based on likes and views as well as cultural factors like music, live events, and even people. In comparison, Google was found to be unable to provide this level of customization.
The Rise of the Super App
A "super app" is a type of mobile application that offers a wide range of services and features, often encompassing multiple categories such as social networking, e-commerce, ride-hailing, food delivery, and more. Super apps are designed to be a one-stop shop for a user's needs, allowing them to access a wide range of services and features within a single app.
The rise of the "super app" has been driven by the increasing use of smartphones and the growing demand for convenience and simplicity in mobile apps. Super apps have become popular in many countries around the world, particularly in Asia, where they have gained a large following among consumers.
Some of the key benefits of super apps for users include the ability to access a wide range of services and features within a single app, convenience and ease of use, and the ability to make payments and transactions within the app. For businesses, super apps can provide a number of benefits, including the ability to reach a larger audience, increase customer engagement, and generate additional revenue streams.
YouTube Shorts
The trend of YouTube Shorts has been driven by the increasing popularity of short-form video content and the growing demand for quick and easy ways to create and share video content on social media. YouTube Shorts has become particularly popular among younger users, who are attracted to the platform's wide range of music and effects options and the ability to share their creations with a larger audience.
The impressive features that YouTube has to offer could make it reign supreme over its short-video rivals, especially with the fact that TikTok is facing mounting security and privacy issues. Add to that better remuneration pathways for creators, and YouTube Shorts could put it back on top.Keep an eye on the latest industry trends, and never forget that digital marketing may change every day. Never rely on the knowledge you had yesterday because it may not be relevant tomorrow. Stay tuned for new posts about digital marketing and be armed with the best skills to rock.
AI-Generated Graphics/Art
The end of the year announced the biggest innovation, the OpenAI platform with infinite solutions for content creators, developers, designers, and anyone interested in artificial intelligence. Dall-E started creating unimaginable visuals for any purpose, and influencer marketing turned out to make great use of this technology.
One way that brands can use AI-generated graphics or art in influencer marketing is by creating custom graphics or artwork specifically for influencers to use in their social media posts. These graphics could be used to highlight specific products, showcase the brand's aesthetic, or simply add visual interest to the influencer's content.
There are several benefits to using AI-generated graphics or art in influencer marketing campaigns. First, it allows brands to create custom visuals that are tailored specifically to the influencer's audience and style. This can help increase the authenticity and relevance of the influencer's content, and make it more likely to resonate with their followers. Second, AI-generated graphics or art can be created quickly and efficiently, allowing brands to produce a large volume of visuals in a short amount of time. This can be especially useful for campaigns that require a lot of visual content, such as those that span multiple social media platforms or involve multiple influencers. Finally, using AI-generated graphics or art can help reduce the cost and time required to produce visual content, making it an attractive option for brands looking to maximize their marketing budgets.
Shoppable Content
Live shopping is not yet being used at full capacity, and next year we may also not see the trend taking over the online shopping market. Still, it is wise to make your brand part of it. Shoppable content can be particularly useful for influencer marketing campaigns, as it allows influencers to showcase products and services in their social media posts or other online content and make them available for purchase without requiring their followers to visit a separate website.
Influencer Subscriptions
Influencer subscriptions can be a useful tool for influencers looking to monetize their content and build a stronger connection with their audience. They can also be a valuable source of revenue for influencers, as they allow them to earn a recurring income from their followers.
There are many different types of influencer subscriptions, and the specific perks and benefits offered can vary widely depending on the influencer and the subscription model. Some common perks offered as part of influencer subscriptions include:
Early access to content: Subscribers may be able to access new content from the influencer before it is released to the general public.
Exclusive content: Influencers may offer subscribers access to exclusive content not available to non-subscribers, such as behind-the-scenes footage, private Q&A sessions, or special discounts.
Personalized support: Influencers may offer one-on-one support or personalized coaching as part of their subscription service.
Special perks: Subscribers may be eligible for special perks, such as discounts on products or services, early access to events, or other exclusive experiences.Search goes Social
By 2022, it had become apparent that younger users were increasingly turning to Instagram and TikTok to discover new information rather than using Google Search and Maps. In fact, a staggering 40% of Gen Z users preferred using TikTok and Instagram to search over Google. A search on TikTok was found to offer a more personalized, tailored experience, with filters based on likes and views as well as cultural factors like music, live events, and even people. In comparison, Google was found to be unable to provide this level of customization.
The Rise of the Super App
A "super app" is a type of mobile application that offers a wide range of services and features, often encompassing multiple categories such as social networking, e-commerce, ride-hailing, food delivery, and more. Super apps are designed to be a one-stop shop for a user's needs, allowing them to access a wide range of services and features within a single app.
The rise of the "super app" has been driven by the increasing use of smartphones and the growing demand for convenience and simplicity in mobile apps. Super apps have become popular in many countries around the world, particularly in Asia, where they have gained a large following among consumers.
Some of the key benefits of super apps for users include the ability to access a wide range of services and features within a single app, convenience and ease of use, and the ability to make payments and transactions within the app. For businesses, super apps can provide a number of benefits, including the ability to reach a larger audience, increase customer engagement, and generate additional revenue streams.
YouTube Shorts
The trend of YouTube Shorts has been driven by the increasing popularity of short-form video content and the growing demand for quick and easy ways to create and share video content on social media. YouTube Shorts has become particularly popular among younger users, who are attracted to the platform's wide range of music and effects options and the ability to share their creations with a larger audience.
The impressive features that YouTube has to offer could make it reign supreme over its short-video rivals, especially with the fact that TikTok is facing mounting security and privacy issues. Add to that better remuneration pathways for creators, and YouTube Shorts could put it back on top.Keep an eye on the latest industry trends, and never forget that digital marketing may change every day. Never rely on the knowledge you had yesterday because it may not be relevant tomorrow. Stay tuned for new posts about digital marketing and be armed with the best skills to rock.